Head of Xbox, Phil Spencer said in a recent interview with Protocol about tech companies and gaming in 2020, that he no longer considers Nintendo and Sony, Microsoft’s and Xbox’s biggest competitors anymore. “When you talk about Nintendo and Sony, we have a ton of respect for them, but we see Amazon and Google as the main competitors going forward,” Phil Spencer said. “That’s not to disrespect Nintendo and Sony, but the traditional gaming companies are somewhat out of position. I guess they could try to re-create Azure, but we’ve invested tens of billions of dollars in cloud over the years.”
While PlayStation does have its own streaming service in the form of PlayStation Now, Phil Spencer is mainly referring to the formats that games have mainly been played on up until this point. Previously if you wanted to play an Xbox game, you needed an Xbox but Phil Spencer is hoping to change that though with Microsoft’s Project xCloud by getting Xbox games into the hands of anyone who has a phone or tablet. Phil Spencer also said the following: “I don’t want to be in a fight over format wars with those guys while Amazon and Google are focusing on how to get gaming to 7 billion people around the world. Ultimately, that’s the goal.”
Phil Spencer has been a firm believer in getting games in as many players hands as possible. This can be seen with previous Xbox exclusives such as Cuphead and Ori and the Blind Forest making their way to switch and just about every title one of Microsoft’s first-party studio makes is also released for PC. Phil Spencer and Xbox along with all of Microsoft are looking to further extend the reach and availability of their games with Project xCloud. Google and surely other big tech companies such as Amazon, Facebook, Apple and more will surely be looking to do the same with their own cloud streaming platforms.
Just yesterday Nvidia launched its streaming platform Nvidia Geforce Now which lets you stream a wide selection of PC games that you already own to any PC, Mac, or Android device. It’ll be interesting to see how game streaming platforms evolve over the next decade but one thing that is certain right now, the quality of the steaming not only depends on the companies servers but also on your internet connection.